Today, I write this post to shed light on a crime of moral turpitude. Is it Murder? Involuntary Manslaughter? Or Truancy? No, the heinous crime I speak of is Movie Trailers. While not explicitly illegal under any country's legal code, it is a tragedy nonetheless. Movie Trailers are a gross injustice to the actual movies that they portray. The goal of a movie trailer is to entice audiences to see the film they just saw summarized in 30 seconds to 2 minutes. However, that is rarely the case with the movie trailers of today. They either are giving audiences false hope for something amazing or completely destroying what could be a decent attraction. The fault lies in the time constraints of a Trailer and the content shown within the time, whether it be too much or too little.
A little background on Movie Trailers for the uninitiated. The First Movie Trailer was shown in 1913 by Nils Grandlund for the musical The Pleasure Seekers at a Marcus Loew theater chain. Grandlund, an advertising manager for the chain, unwittingly set in motion a terrible set of events that leaves us where we are today. Originally, Trailers were shown at the end of Movies, which is where they receive their name of "Trailers". Showing them at the end of Films was ineffective, as audiences would leave their feature and not stick around for the poppycock trailers that followed. This was an ideal system. However, greed overcame the studios and theater chains, as they soon moved the trailers before the film forcing audiences to indulge in any balderdash deemed necessary by some unknown advertising executive. This system has not only stayed in effect for decades, but has expanded into everyday life of citizens on their televisions, computers, even mobile devices.
Movie Trailers fail to encapsulate anything of the movie they are portraying. Depending on the production company of a movie and the contract, the director and/or writer can have little or nothing to do with the advertising of the movie they toiled hours on end to create. Which is a shame, but the creators of their mini-world may not do any better while being limited to a short movie trailer. The people regularly put in charge is a marketing team employed by the movie studio. This "team" will usually handle the advertising portion of movies, to try and maximize a movie's potential. However this a cold mistake, as removing the creators and replacing them with cold and calculating suits creates a trailer that has an aura of inauthenticity. Usually the ineffective marketing team will use forceful injection of "current" music or constant bass drops to distract viewers from the content of the trailer and the true tone of a movie. If you run into frequent showings of a trailer, you can expect to see the funniest moments or emotional climaxes without any context, this is just dumb. Not only does it dilute the emotional effect one might experience when seeing the full movie, but it can be just be plain confusing to audiences. How can one expect to garner interest in any coming attraction?
A movie trailer is ludicrous and this insane act needs to end. What if, when meeting potential friends/lovers you were both required to surmise your life story in 45 seconds, What would you deem worthy? But the fact is we don't hold ourselves to this sort of crazy accountability when meeting new people and the same should be said about Movies. Try if you will to avoid trailers, show up to movies late, turn off any devices when movie trailers pop up, see the affect on your movie going experience. Or at the very least, look up the trailers of your favorite movies and see if the trailer does an honest job of portraying the film you dearly love. We all need to demand a change from the executives that continue to shove this out of touch trash down our throats our every waking moment.